This comic might not make any sense if you haven't watched the movie. It might not make sense even otherwise, but that's a different point altogether.
On the issue itself, I'm not on any side because I haven't read the book. But it does seem like a marketing ploy to get folks that have read the book to watch the movie and vice-versa. I watched the movie and did laugh quite a bit, so that's one down and one to go.
Images courtesy: chetanbhagat.com; www.madinin-art.net; screenindia.com