This blog has set the nation alight, made the front page of national dailies, even Cricinfo and without any social bookmarking, advertising or anything! There's not even a link to the RSS feed! The Fake IPL player 'followers list' grows at the rate of 10-20 followers an hour. Who cares if he's real or not? The whole thing is just fun.
On another note, if he's not real, he seriously screwed up by not using Adsense. :)