Sunday, January 18

How to earn a 'Bournville'

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That's one chocolate bar that went to straight to the butt!

Original ad here.

Ad-parodying notwithstanding, the anchor and his constant repetition of the brand name are extremely irritating. Obviously the idea here is to try to enhance brand recall for a new launch, but there are better ways to do that than chant 'Bournville' incessantly. The visual effects of the giant bird are smooth, but fail to make up for the ad's inconsistent sense of humor (see-sawing between bizarre and simple) and complete lack of depth. On every level, one is left feeling like there's something incomplete about it.

What is really disappointing is the fact that Cadbury has a legacy of great commercials. Bournville is a premium brand and we should have seen something that was a notch above their best, not some clueless moron hogging screen space.

6 comments:

  1. Good one!

    That'll teach those smug bastards about trying to emulate viral videos off the internet.

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  2. Yeah, sad thing is that someone actually approved this commercial. Someone who got paid a lot!

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  3. i don't think there's anything wrong with the commercial...
    Its quite entertaining. Makes me want to watch it till the end.. If i was Cadbury I'd want that too...

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  4. Hmm... to each his own, I suppose Harvey! :)

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  5. Ummm I don't think using 'Bornville' again and again was anything to do with brand recall. Actually it's just the copy trying to sound interesting.
    OKish ad, nothing great, not too-bad either!

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  6. Ummm I don't think using 'Bornville' again and again was anything to do with brand recall. Actually it's just the copy trying to sound interesting.
    OKish ad, nothing great, not too-bad either!

    ReplyDelete