Thursday, January 17

Airtel: Barriers break when people talk

Reactions: 
[Updated]
Impression: Absolutely fabulous ad.

Truth: What a cliched piece of emotionally exploitative tripe. Horrendous ad, even the pun of people 'talking' falls through seeing as how the kids don't talk! The theme is too international to hit home with the 'regular Indian people' rather than just 'regular people' as Chax says.

Surprisingly, the music does nothing to enhance the ad, it's the same old Airtel tune, without any improvisation in timing, instrumentation or dynamics. The predictable climaxing makes this bad ad experience complete. Worst Airtel ad ever, I'm sure.

5 comments:

  1. then my dear, why are you wasting your time here? why don't u suggest them your fabulous idea of ad making???

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  2. Hehe, Auresh, I wish I could! :)

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  3. i dont agree with you that its a bad add, in fact its one of the very captivating and impactful add.

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  4. i dont agree with you that its a bad add, in fact its one of the very captivating and impactful add.

    ReplyDelete